In case you were living under a rock, Research In Motion has unveiled its flagship device for early 2013. One quick thing I’m going to get out of the way – I’m still going to refer to BlackBerry as R.I.M., even though they officially changed their branding (including their stock name as well) to BlackBerry. It’s just dumb. The BlackBerry is the product, not the company’s name. Ugh. And don’t even get me started on bringing Alicia Keys on as the Creative Director. Barf.
I’ve always held a soft spot for R.I.M.’s premium offerings. The Bold 9000 and 9900 were always my favourite devices from R.I.M., simply because they got what you needed to get done, done. It was quick to navigate, very little lag time, and of course, the ever popular BlackBerry Messenger.
R.I.M. has garnered wide interest from major developers to create apps for their new BB10 platform, including Skype, WhatsApp, and possibly Instagram and Netflix. Those two apps are quite possibly the deciding factor for me when it comes times for me to decide what my next smartphone is (not BlackBerry Messenger, believe it or not). The entire BB10 operating system is a breath of fresh air compared to Apple’s stagnant iOS and Androids increasingly fragmented upgrade schedules for its flagship devices.
Unfortunately, I’m not going to pick up the BlackBerry Z10 when it comes out on February 5th in Canada. I’m going to wait a couple of months (perhaps sooner) until R.I.M. releases several updates to its operating system, which will eventually iron out its kinks (and the questionable battery life). Call it avoiding the early adopter syndrome.